If you are in a digital or social role and planning or buying on Twitter, we recommend the following coursework. Based on your level of competency with Twitter Advertising we have noted training from Beginner to Advanced, but we recommend going through the full catalog.
Digital/Social Planning & Buying
Twitter Flight School credentials represent your achievements and level of proficiency as you master Twitter advertising on our platform. Credentials from Twitter certify that you are an expert in a given topic and can apply that knowledge in your work. You can also show off these achievements to your professional network on social media to stand out in your industry.
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Conversion Tracking
Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X. In this course, we'll guide you through how to set up your X Pixel or Conversion API so that you can measure your return on ad spend by seein...
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Website Traffic & Sales Campaigns
Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form. We'll walk you through campaign setup, conversion tracking implementa...
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X Product Tutorials
Learn how to use Twitter's latest ad products and features directly from the Twitter Ads team. Get step-by-step guidance and best practices for creating effective campaigns that achieve your marketing goals. Perfect for both new and seasoned Twitter ad...
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#FirstLook: Campaign Planner
Campaign Planner is Twitter’s forecasting tool designed to make it easier for advertisers to make informed media investments on Twitter. Learn more about how to use this tool to better understand the size and cost of reaching a target audience during t...
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#FirstLook: Timeline Takeovers and Reach Blocks
When you’re planning an ad campaign to get everyone talking, reservable ad space gets the conversation going– on your schedule. This #FirstLook features Twitter’s premium, and newly expanded Timeline Takeover options that deliver exclusivity and mass r...