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Where can I share feedback or get help with technical issues?
Please email us at

I need help with my ad campaign. Who can I contact?
To contact an X Ads Specialist, please submit this form.

Frequently Asked Questions

What is X Ads Academy?
X Ads Academy is an online learning platform that teaches you everything you need to know about advertising on X. Whether you’re new to X or a seasoned digital professional, X Ads Academy offers courses tailored to every level of expertise.

At X Ads Academy, there are no big exams, no “take up your whole lunch break” sessions. We purposefully crafted our content to be self-guided and completed at your desired pace. Our coursework is uniquely structured to let you pick and choose what you want to learn. Start with the fundamentals or jump into video or performance campaigns — you decide if you want to work toward a milestone or find just what you need to get a campaign up and running.

X Ads Academy was designed to help you plan best-in-class campaigns, ignite a new idea, grow your business, or supercharge your own career.

Best of all, it’s free. Enroll now!

Who is it for?
Whether you work within an agency or a brand, are an X partner, or a small/medium business establishing their presence on X, we’ve got something for you. We provide tailored content that is sure to help you meet your marketing and business objectives.

How do I share feedback?
Please email us at If you loved a course, or it left you wanting more, you can leave a star rating and short review on each course's registration page. We’d love to hear from you!

Are there any additional X education resources available?
For additional insights, success stories, and resources to help establish and grow your business on X, visit

Can I delete my X Ads Academy profile?
Yes. You can delete your X Ads Academy account by going to your profile page and clicking “Delete profile” located below your avatar.

Credentials FAQ

What types of credentials does X Ads Academy offer? How can I earn them?

X Ads Academy Badges cover essential proficiency on X's tools and products such as video and performance advertising. Badges are awarded upon passing an assessment.

These digital credentials can be shared on X, LinkedIn, or other social media platforms.

What are the benefits of earning an X Ads Academy credential?
X Ads Academy credentials represent your achievements and level of proficiency as you master advertising on our platform. Badges from X certify that you are an expert in a given topic and can apply that knowledge in your work. You can also show off these achievements to your professional network on social media to stand out in your industry.

Where can I find current Badge offerings?
To view our current Badge offerings, please visit the Earn a Badge page.

Where can I view the credentials that I’ve earned?
To view your earned credentials, please navigate to your avatar at the top right of the platform and then click “My Profile".

If I feel that I'm already an expert at a topic, do I still have to review all of the material?
We recommend that you complete the coursework associated with a Badge. However, if you would like to test your knowledge and jump to the assessment, you can! If you find any gaps in your knowledge, you can always go back and review the course content.

How many attempts do I have to earn a Badge?
You may attempt an assessment as many times as you’d like. You must receive a score of 80% or higher in order to earn your Badge.

What if I'm not interested in earning a credential at this time? Can I jump to the specific content I'm interested in?
Yes, all content is available for both credential achievements and for just-in-time learning. If a credential is not your end goal at this time, you can preview content or target specific best practices, pro tips, or instructions using just-in-time courses.

Where and how can a credential be displayed?
Credentials can be shared to X, LinkedIn, and other social media platforms, or can be downloaded as a PDF file. To view your earned credentials, visit the “Credentials” section of your profile.

How long is my credential valid for?
Credentials are valid indefinitely as long as the coursework is up to date. We'll notify you if we update a course that requires you to brush up on your knowledge in order to keep your credential. You may have to retake an assessment if there is one associated with your credential.

How do I renew my credential if it expires?
If we publish a significant update to a course, we will require you to pass the assessment again. Please note that the assessment questions may have changed since you first earned your credential, so be sure to review the associated content before attempting the assessment.

Do other people on the platform see my credentials?
By default, other users on the platform will not be able to see your credentials. If you would like to change this, you will need to set your profile to "public.”

Can I share my credentials with my employer?
Yes, you can send your employer your credential via the Badge URL or download a PDF file to send through email.

What happens to my credentials if I change employers?
Your credentials are tied to your X Ads Academy account. If you change employers, simply log in to your existing account and update your email address and associated X handles via the “My Profile” page.

Can a credential be revoked?
Yes, a credential can be revoked for failing to operate in accordance with X Ads Policies.