Customised learning path designed for Data & Analytics subject matter experts.
Measurement
Performance Fundamentals
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Get Started with Performance Advertising
Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.
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Create a Mobile App Promotion Campaign
The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are successfully using them today.
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Create a Website Click Campaign
When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.