Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X. In this course, we'll guide you through how to set up your X Pixel or Conversion API so that you can measure your return on ad spend by seeing which of your ads drove the most conversions.
![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/5452381/w550/adobestock-664215817-1-1.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy81NDUyMzgxL3c1NTAvYWRvYmVzdG9jay02NjQyMTU4MTctMS0xLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA5Mzk0Nn19fV19&Signature=GiLsnfaup1hDcJAOMxk9k1-jYVcp~iH4V5mIAYN3CGkFn88rOW4~i3Q6D7Cccc8U2hGNCvhZfd~Ughct1aK2dfrM~rlt6tOxt3O7d~UTlBmTYOOhKZb222FfMjsbQV-teq1wpTqBTGtUapduTyuEhBV1iNenie20BE17e-gVsxMKkjXNzRn39yQcPM0kalvkiHpMhRUE7gQKmDW49wiQAoMLLNuU1xmxTf7YYvk95dJq9Ip3Ksu6FpYwSJ6i4rZstxHrkewqHCZcbxqR0lxvamuCQo46Mz1s4s5uiq9bBv-BjcyPTmVrkgEmgTHKWPwkeBQPvqOvr0jqPB~Ui26w5g__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)