This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions. We'll walk you though campaign setup, our app measurement solutions, and strategies to optimize performance.
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Mobile App Campaigns
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Introduction to Performance Advertising
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App Installs
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App Reengagement
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Formats and Placements
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Introduction to Attribution
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How to Calculate Performance
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X's Measurement Solutions
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Custom Metrics
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Strategies to Optimize Performance
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Creative Power and Inspiration for App Campaigns
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Top Tips from the Experts
Score 80% or higher on the assessment to earn your badge!