Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that connect with what's happening.
![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/2002035/w550/connecting-to-culture-on-twitter-2400x500.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy8yMDAyMDM1L3c1NTAvY29ubmVjdGluZy10by1jdWx0dXJlLW9uLXR3aXR0ZXItMjQwMHg1MDAuanBnIiwiQ29uZGl0aW9uIjp7IkRhdGVMZXNzVGhhbiI6eyJBV1M6RXBvY2hUaW1lIjoxNzIyMDg1MTE5fX19XX0_&Signature=HPPWScBvysum84TQf5j5hN~HguslYSwBrIBpM0wxrpeG1HSgomzEv-E-4qFTcYO2aUa3gibw8T~NYKEk1zw0fwnciqjkiXhTExG8xj03iKmzwhmbKQlHs7dmbkEXq~Y8g0Ypz~TSQ04boAMyYrmKqsMP1eo8q0DRM~WFHPTwpIfS9BNFDrr5bkkcwBD4wo~sYF~2fKsx51V~5pY8Qws2icT3PqfasxiDmV5oqL6SsPqVk~SAtrPnDkFKsK5FwYtFZX45R5eEuyoCGlesCGK5HHbYnKSuVdXZzsuDk5W-cU9-OdcMZ3pRMWkE431nJfs~0LNqcWJyfdP9NH2J4slkdg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that connect with what's happening.